WELCOME

to Amusement Engineering Ltd!

Founded on safety, reliability and innovation. Serving the amusement industry worldwide.

Years of design and development experience.

A professional, pragmatic, win-win approach.

About

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About

ABOUT

Amusement Engineering Ltd. (AEL) provides design, development, review and consultancy services to the international amusement industry. The company’s founder,

Will Gilbert has over 16 years of experience in concept and construction as well as review and conformity of amusement rides, from smaller rides for families and children through to large-scale, cutting-edge thrill rides.

As part of your team, AEL can provide valuable safety insights, technical support, design services and much more. Will has experience both as a design and engineer for ride manufacturer as well as a independent pre-use reviewer, and is familiar with the international standards for the design and construction of amusement devices.

Get in touch to find out more about how AEL can help you.

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Principles

PRINCIPLES

Safety. Reliability. Innovation.

Safety: Minimising risk. Protecting people.

Amusement rides are a special case, in that they can be serious powerful machines, but unlike most machines that operate in a specialized or industrial environment, amusement devices are accessible and enjoyed by the general public, who are expecting to have fun on a day out, and who are not usually thinking about machinery safety directives or all of the features and procedures needed to keep them safe. AEL takes a pragmatic approach to safety, recognising the most effective means and practices to prevent harm without advocating unnecessary measures. Get in touch to find out more!

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Credit: SBG

Reliability: Smooth, uninterrupted operations

Reliability is another key aspect of for amusement rides; first and foremost for the safety of passengers, operators and the general public. Reliabilty naturally also has a signficant impact on guest satisfaction and operational costs, amongst other key objectives. AEL can help you design for better reliabilty and adivse on the best implementation to increase reliabilty of existing rides, to extend their useful life. To find out more, simply get in touch and we can discuss your requirements, no matter how big or small!

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Innovation: Unique rides with 'wow' factor

Innovation is the lifeblood of the amusement industry. As guests to attractions worldwide seek out new and unique experiences, so must ride designers and manufacturers innovate to meet this demand. Innovation is needed not only in terms of ride experience for both the little ones and the thrillseekers, but also to meet sustainability and maintainability goals .

AEL helps you to deliver unique, engaging rides and atractions that also boast behind-the-scenes innovation to ensure smooth and safe operation at all times. Interested? Get in touch!

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Services